Unlock Your Audience: How a Dream Customer Avatar & Dream 100 List Can Skyrocket Your Business - My Store

Unlock Your Audience: How a Dream Customer Avatar & Dream 100 List Can Skyrocket Your Business

🚀 Skyrocket Your Business

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⏲️Estimated Reading Time: 6 Minutes
Published on: August 3, 2020 
Updated on: June 25, 2025

 

Struggling to Reach Your Ideal Customer?

You could have the best product in the world—but if you're talking to the wrong audience, you’re not going to see results. This post breaks down two powerful strategies—your Dream Customer Avatar and the Dream 100 List—to help you laser-focus your marketing efforts, drive real traffic, and build lasting connections.

Whether you're just starting or scaling, these tools are your shortcut to a loyal community and repeat customers.

Why You Need a Dream Customer Avatar

Before you build a product, launch a website, or post on Instagram—you need to know who you're talking to.

Your Dream Customer Avatar is the foundation of your brand strategy. It’s a living document that outlines:

  • Demographics & personality traits

  • Their goals, values, and pain points

  • Their buying objections and how to overcome them

  • Where they hang out (online and offline)

👉 Bonus: Grab our free Dream Customer Avatar worksheet to build your strategy in minutes. I have searched the web for something like this that I could fill in, but couldn't find it anywhere. So I decided to build it for myself, and now I'm sharing it with you, so you can benefit too! 

This clarity will shape everything—from your offer to your messaging to your visual branding. It ensures you're adding value to people who actually care.

Want more guidance?! Check this out:

Ultimate Avatar Creation Guide: 

The Dream 100 Strategy: Influence Meets Intentionality

Once you know who you're serving, the next step is connecting with the people who already have their attention.

That’s where the Dream 100 List comes in. Originally from Chet Holmes' “Ultimate Sales Machine,” this method involves identifying the top 100 influencers, podcasts, blogs, and platforms that your ideal customers already follow.

Examples include:

  • Top social media influencers in your niche

  • Industry-leading podcasts and publications

  • High-traffic blogs and newsletters

  • Authors, coaches, and course creators your dream customer already loves

You can then:

  • Analyze what’s working in their content

  • Show up in the spaces their audience already occupies

  • Partner authentically to expand your reach

🎯 Free Download: Our Dream 100 Strategy Spreadsheet includes keyword planning, outreach tracking, and influencer lists—all in one editable place.

Benefit from Their Traffic: 

Once you have your list, here are some example ways you can use it to grow your brand identity and generate traffic to your business:

  • Benefit from their traffic
    • You can study the content, product, service, marketing, etc of the 100 to understand what has been successful for them and emulate this in your business and marketing strategy
    • You can start building relationships with their followers through online platforms to grow the connections and ultimately convert them to your audience.
    • You can create targeted ads specifically to the influencer's audience to push traffic to your brand
    • You can partner with the influencer in a mutually beneficial manner to have them create awareness for your brand, drive traffic to you,  and grow your audience. (Check out the videos below for more details and strategies on how to do this)

Dream 100 - Russell Brunson

Pro Tips for Implementation

  • Use your avatar and Dream 100 list as the foundation for your ads, content, and outreach strategy.

  • Create content tailored to your avatar’s needs, then post it where your Dream 100 hangs out.

  • Build relationships before pitching. Provide value, then invite them into your ecosystem.

🧠 For more on this strategy, check out:

Closing Thoughts

This isn't just another marketing tactic—it’s the blueprint for building a brand that lasts. When you deeply understand who you’re serving and partner with those who already serve them, you create magic.

✅ Ready to start?
👉 Download your free Dream Customer Avatar + Dream 100 Toolkit now.

Your dream customer is out there. Let’s go find them.

Sources: 

— Be Sharp
Tagged: branding business growth customer research digital marketing dream 100 dream customer avatar free worksheet influencer outreach marketing strategy niche marketing traffic building
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